In this episode we discuss the role of slogans in the way a business communicates - why we need them, what makes an effective slogan and how to bring them to life.
Slogans are effective as rallying points, something to remind your staff what your company or organisation is about. A good slogan reflects the culture and values of your company and guide choices and decisions made within the organisation.
If a slogan is based on calls to action or short-term goals it will likely fail long-term because it focuses on direct outcomes.
Slogans are given life by living up to them – and your staff need to support it and be given the tools to also live up to the guiding message.
In this podcast we will look at three things to bring life to a slogan and why they’re about culture and what you and your company stands for. The aim is for all people in your organisation to have the mindset “I can live the slogan because I can control my actions to achieve”.
If you have any feedback, questions or topics you would like me to cover please email me at [email protected].
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I've mistakenly changed my admin priveleges on one of my blogs to "guest". I need the blogger people to restore it. I cannot find an actual email or contact form anywhere, and I've googled everything, including the Blogger Group on Google Groups, where they try to push everyone who needs support. I would gladly pay them for better service..
Posted by: r4 | 03/19/2013 at 04:05 PM
what did u say
Posted by: source | 03/29/2013 at 10:45 PM