Here's my latest article I posted on Fast Th!nking as part of their Think Tank earlier this month:
How ‘Symbolism’ Can Make or Break CEOs and Their Companies
The symbolic channel in communication consists of symbols used to represent ideas or emotions and such is its power that CEOs and major companies are consistently undermined by it.
Most companies never consider the symbolic impact of their actions and how that may result in a completely different message being received to what was intended.
Full post here
More Think Tank articles to come...