Read my latest post from the Fast Thinking Think Tank:
Referral Selling is Just Sophisticated Begging!
Just about every course or book that deals with getting referrals teaches you one single referral method - "asking" for referrals. They'll tell you how you have to give good service and then they give you a formula for asking for referrals. As far as it goes that may be all well and good but there's a HUGE problem with this approach. People HATE to ask for referrals. You hate it, I hate it, and the people that get asked hate it.
For the approach to work you have to not only get over your discomfort over asking someone for the referral but they then have to get over their discomfort in asking someone else on your behalf.
So have a referral system if you want but make sure that you are providing an experience that is interesting. Be different, be quirky, be fun, be weird, be whatever you want but be something more than the norm. Share your stories and tell the world what you are up to in every transaction.
Read the full post here.