Word of mouth – the most cost effective and powerful form of marketing but is it achieving its potential?
In this episode we discuss the value of storytelling to get your message out via word of mouth. But don't rely on others' interpretations of what they think your business' story is.
To get the best results from storytelling it is vital to firstly figure out what your story is and what you want people to be saying about your business. And then you need to tell it in a way that people can easily remember and share.
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