Read my latest post from the Fast Thinking Think Tank:
You Know It’s Me ‘Cause I Signed My Name
When I read something sent out by a CEO or corporate leader I should be able to have the feeling that no one else could have written it. This is an absolute non-negotiable. Everyone’s writing needs to be different from everyone else’s.
And the only way that happens is if writers make different choices when they write, choices about the topics they pick, the words they use, the details they include, different beginning and ending strategies, and so on. The set of all the different choices a writer makes determines what is often called the “voice” in a piece of writing.
Full post here