In this episode we discuss the role of slogans in the way a business communicates - why we need them, what makes an effective slogan and how to bring them to life.
Slogans are effective as rallying points, something to remind your staff what your company or organisation is about. A good slogan reflects the culture and values of your company and guide choices and decisions made within the organisation.
If a slogan is based on calls to action or short-term goals it will likely fail long-term because it focuses on direct outcomes.
Slogans are given life by living up to them – and your staff need to support it and be given the tools to also live up to the guiding message.
In this podcast we will look at three things to bring life to a slogan and why they’re about culture and what you and your company stands for. The aim is for all people in your organisation to have the mindset “I can live the slogan because I can control my actions to achieve”.
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